We wake up late and rush through the morning’s chores. The OH hurries off to work, and I hurry off on my morning walk.
‘I can smell some sweet perfume,’ the OH tells me as I bid him goodbye.
My addled brain refuses to register any smells, sweet or not.
I come back from my walk, settle down with a nice hot cup of tea in front of the computer, and begin to check my mails and Facebook updates.
‘Migraine attack from OD-ing on baby powder. Thank you, J&J,’ – a friend’s Facebook post reads.
And then I realise I can smell it too. The sweet, very familiar fragrance of Johnson & Johnson’s baby powder.
I take in deep breaths of air, and I can still smell it. I decide I am not hallucinating. Briefly, I wonder if hungrily devouring Joanne Harris’s book about smells and magic every night before bed has cultivated in me a superpower – that of smelling everything I read about.
‘Baby powder?,’ I ask the said friend. I know she has no babies.
‘The Johnson & Johnson ad in today’s TOI, silly,’ she says. ‘It is making the whole newspaper smell of baby powder and, consequently, my entire house,’ she adds.
Ah. So, that is what it is. No magical powers or anything. I feel a tad disappointed. My life becomes the usual, again.
After the monkey business of the other day, this.
The strange things that the world does to mess with my head, I say!
😛 😉
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@Dreamzandclouds
😀
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I read this yesterday afternoon. .after wondering all the while about the powder smell and feeling creepy about it..because I’d distinctly remembered keeping the powder back in the cupboard that morning…of course, it meant that the TOI had been lying unopened until then, so didn’t get a chance to uncover the mystery 🙂
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@Uma
He he. Looks like the ad had a lot of people confused. 🙂
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What a fun! If it happened here, I would of course be after the kids asking them where all the dropped the said powder from the dabba kept in their room. Poor them! Good thing no such paper came home 😀
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@Comfy
Ha ha ha ha
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I am in Bangalore only ya 🙂 Read about it in the tweet mentioned in this article http://qz.com/171847/an-indian-newspaper-introduces-smellable-ads-with-one-of-the-worlds-most-evocative-scents/ 😉 😀
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@Vidya
Ah, okay, okay. My bad! 🙂
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🙂 It happens ya..lol
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@Vishalbheeroo
A lot of weird things happening to me lately! 😦
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Errr…Is it? I havent checked the newspaper today..need to check it out after going home, if RD hasnt shattered it already 🙂
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@R’s Mom
Check it out, if possible. Not sure if the Mumbai edition too has the ad, though.
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OMG OMG!!!Now I know the reason behind the mystery at home!!!!
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@Vidya
You too?!
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Yeah! Turns out that it is so in Delhi too! Amazed despite the headache! What-an-idea-sirji moment 😉
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@Vidya
Delhi?! I thought you lived in Bangalore. Don’t you any more?
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😀 😀
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@Greenboochi
😀 😀 😀
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